Branding & Strategy Expert for Service Businesses and Brands Ready to Stand Out.

Stop drowning in a sea of look-a-like competitors.

Most businesses and brands are invisible. They look the same, sound the same, and wonder why they’re showing up mediocre in the marketplace. If you’re feeling stuck in that cycle—pouring effort into everything and anything but not seeing real traction—it’s not because you’re not good enough.

It’s because your brand isn’t positioned to actually stand out. But don’t worry, if you’re reading this—you’re in the right place.

I help service-based businesses and personal brands break out of the mold and build their own playground in the market—no more competing for space, no more blending in. You don’t just get a brand; you get a category of one, where your business sets the standard and magnetizes the right audience effortlessly.

I’m Jen Leone, founder of House of 88 Creative, and my superpower is identifying untapped market opportunities and positioning businesses like yours to own their space.

So how did I get here? By 24, I built Philadelphia’s first luxury pet hotel, landing features in The New York Times and Associated Press. By 30, I launched The LB Brand, the first lifestyle brand redefining modern motherhood—worn by JLo, Gwen Stefani, and the brand’s global community, with features in People, DailyMail, OK! Magazine and more. Now, as the founder of House of 88 Creative, I uncover hidden market opportunities for my clients and craft brand identities that don’t just stand out—they create the curve.

So let’s get straight to it.

If any of the following resonates, we should talk:

❌ You look like everyone else.

Your competitors? You could swap logos, and no one would notice. No clear positioning, no unique presence—just another name in the crowd.

❌ Your brand is invisible.

You’ve got a business and may even be making solid revenue, but no one’s paying true attention because you’re not different

❌ Your brand has no pulse.

You have customers, but they’re not brand evangelists. No big buzz. Just transactions.

❌ Your website and visuals aren’t doing the work.

If your brand presence doesn’t immediately stop people in their tracks, you’re losing potential clients before they even consider you.

❌ Marketing feels like a struggle.

You’re posting, running ads, maybe even hiring agencies—but nothing is clicking. That’s because the problem isn’t marketing. It’s that your brand isn’t built to magnetize.

❌ You know you need a shift, but don’t know where to start.

You feel stuck. You’re ready for next-level growth, but without a clear strategy, you risk making changes that don’t actually move the needle.

In today’s market, being “good enough” is the same as being invisible.

If you’re feeling stuck, it’s not because you don’t have a great product or service. It’s because your brand isn’t positioned to stand out, turn heads, and create the curve in your industry.

I don’t do cookie-cutter branding or generic strategies. I help clients create their own sandbox in the market.

Here’s how I can help:

✔ Your brand becomes impossible to ignore.

No more blending in. I position your brand to magnetize attention, create demand, and make your competition irrelevant.

✔ You finally stand out in your industry.

I uncover the hidden market opportunities that make your brand unique, giving you a clear, powerful positioning that sets you apart.

✔ We take you from customer to brand evangelist.

Your brand won’t just attract customers—it will create brand evangelists who rave about you, share your story, and keep coming back.

✔ I take the creative execution off your plate.

Whether you’re overwhelmed or just don’t have the time, I step in to bring your vision to life—branding, website, photography—all done at the highest level.

✔ You attract the right customers effortlessly.

No more chasing, convincing, or discounting. Your brand positioning will speak so clearly to your ideal audience that they’ll see you as the only choice.

✔ You get a clear roadmap to your next level.

No guessing, no wasted effort—just a strategic, high-level plan that shows you exactly where you need to be and how to get there. You can either take the blueprint strategy and implement on your own, or, hire House of 88 Creative to bring it to life for you.

If you’re tired of blending in and ready to own your market, take the first step below.

No fluff. No wasted time. No generic solutions.
I don’t work with just anyone, and neither should you. If we’re going to build something magnetic, we need to make sure it’s the right fit.

Here’s how I work:

Step one is simple.

No pressure, no sales call—just a real conversation to see if this is the right move for you and your brand.

Book your Fit Call with me today.

See you on the inside! Jen