By 24, Jen Leone gained recognition in prominent publications such as The New York Times and Associated Press for her groundbreaking venture—the establishment of Philadelphia's first luxury pet hotel. Fueled by a vision to provide an unparalleled level of pet care that was absent in the market, she acquired expertise in various roles—from grooming and handling to facility operations. Her strategic approach culminated in the introduction of a pioneering facility in 2006. By 30 her next venture, The LB Brand—the first lifestyle brand for modern motherhood—exploded and was amongst the likes of mothers worldwide and worn by celebrities like JLo and Gwen Stefani. Jen and the brand were featured in outlets like DailyMail, OK! Magazine, People, Instyle, E!, Zoe Report, and many more.

In the early days of Instagram, back in 2012, she single-handedly started the organic cultivation of an online community of 30k individuals. Her community wasn't just a passive audience; it thrived on deep connections and collaborative efforts with like-minded individuals across the globe. She used her platform as a beacon of empowerment, inviting woman to step in to define their unique motherhood journeys. Long before the term "influencer" gained popularity, she stood at the forefront, crafting a visionary framework through her brand for people to collaborate and connect. Her products became highly sought after symbols of liberation, valued not only for their practicality in the everyday lives of moms but also for their symbolic role in national movements such as "The Women's March" and the "Me Too" movement. Her uncanny ability to connect and inspire others set her apart.

In 2018, her journey led her to a remarkable milestone - the opening of a flagship store at the hip and iconic Ponce City Market in Atlanta for one year. Through a strategic blend of brand activations and experiences, collaborative endeavors with artists, and the orchestration of engaging in-store events, she transcended the digital realm. This immersive approach allowed her to forge deep and meaningful connections that extended beyond the online space, reaching individuals in the tangible, real-life setting of the physical store.

With a wealth of experience, Jen established House of 88 Creative. Her distinctive skill set allows her to serve a broad spectrum of businesses across various industries. Harnessing her entrepreneurial expertise in tandem with her refined photographic skills, she transforms into an invaluable ally for her clients. Born and raised just outside Philadelphia, Jen Leone relocated to Atlanta in 2016. When she's not heading House of 88 Creative, she cherishes moments with her two sons, Dylan and Sailor, their dog Manny, and cat named, Kitty-Cow. Their family resides in Marietta, Georgia.

Driven by a lifelong passion for portraiture, Jen founded Jen Leone Heirloom Portraits. Combining her photographic expertise with an artistic eye, she creates soulful portraits printed on fine art canvas. Through her unique post-processing techniques, she transforms these photographs into heirloom pieces reminiscent of classic portrait paintings.